We analyzed 2 million qualified leads from FunnelConvo accounts and reverse-engineered the questions our top performers ask. Here are the seven that convert at the highest rates — and the order to ask them in.
1. The opening hook
Don't say 'How can I help you?' That's the conversational equivalent of a parking meter. Instead, lead with a specific, contextual question: 'Looking to convert more visitors into customers?' or 'Trying to qualify your trial signups?' Specific beats generic by 4x.
2. The intent question
Once they're engaged, find out what they actually need. 'What's the main goal you're hoping to solve?' This is where you discover whether they're a tire-kicker or a buyer.
3-5. The qualifiers
- Company size (this routes to the right pricing tier)
- Timeline (urgent vs. exploring)
- Current solution (none, competitor, or in-house)
6. The contact ask
Only ask for an email after you've delivered value (an answer, a demo link, a recommendation). Asking too early kills conversion. We recommend waiting until message 4 or later.
7. The booking close
End with a clear, single CTA: 'Want me to book a 15-minute demo for next week?' Make 'yes' a single tap. We integrate with Calendly and Google Calendar so the booking happens in-chat.
Want a pre-built flow with all seven questions? Check out the Lead Qualification template in our guides, or start a free account and clone it directly.
